Public Relations in the Oil & Gas Industry

Start Date End Date Venue Fees (US $)
07 Aug 2026 Jeddah, KSA $ 4,500 Register
04 Oct 2026 Dubai, UAE $ 3,900 Register

Public Relations in the Oil & Gas Industry

Introduction

This Public Relations in the Oil and Gas Industry training course will help your organization to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners, and the media building your brand and reputation. The energy sector is vital to our daily lives and to global economies but, much of the time is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. This powerful training course takes a problem-solving approach to the design of PR programs for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organizational strategy.

Participants will develop the following competencies:

  • Setting clear objectives and KPIs with realistic budgets and schedules
  • Campaign design and planning skills
  • Engaging target audiences – including the media – with great content
  • Use of key tools and techniques to influence audience behavior
  • Media relations strategies and tools to optimize coverage in your target channels
  • Crisis and litigation management approaches

Objectives

    At the end of this training course, participants will learn to:

    • Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
    • Examine the range of PR tools and techniques to select the best for your purpose
    • Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
    • Measure risk and plan to mitigate these risks
    • Understand how to generate and place stories in the media and achieve consistently favorable coverage

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practices. Participants will have the opportunity to share with the facilitator and other participants what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting/WebEx.

Who Should Attend?

This training course is relevant to anyone likely to have responsibility for managing relations with stakeholders and maintaining long-term relationships with government, visitors, partners, customers, guests, and VIPs.

  • PR, public affairs, corporate communications, and media/press officers
  • Community relations specialists
  • Government and external affairs personnel
  • Managers of all levels and team leaders
  • Middle and senior managers with responsibility for effective communications

Course Outline

Day 1: The Complete PR/Communications Professional 

  • The role of Communications and PR in the oil and gas industries

  • Overview of the challenges facing the industry and its image/reputation

  • The Reputation managers – building and defending your brand

  • From local community to the regulators – identifying and classifying stakeholders

  • Identifying your target publics or audiences

  • From exploration to retail - engaging and marshaling your supply chain

Day 2: Telling Your Story – and Getting it Heard 

  • Setting SMART Objectives to meet your business needs

  • The psychology of persuasion

  • The power of storytelling – building your message house

  • Choosing channels to reach your target audience, the POEM acronym

  • Persuading and building relationships with the media

  • Social media and its power

Day 3: The Power of Community – CSR in Action 

  • Identifying the issues that resonate – sentiment mining

  • Pressure groups and NGOs – how to involve them

  • Choosing your causes for PR crisis defense

  • Cause-related development and brand building

  • Engaging and encouraging your staff, suppliers and customers

  • Social responsibility reporting

Day 4: Crisis Avoidance & Crisis Management 

  • Environmental scanning, using SWOT and PEST analyses and scenarios

  • Advanced issue management

  • Building your crisis management plan and toolkit including ‘dark’ websites

  • Identifying and training media spokespeople

  • Planning and giving media interviews and briefing interviewees

  • Crisis handling and business recovery

Day 5: Putting it All Together 

  • Media relations – maintaining your reputation across traditional and digital media

  • Planning, writing and distributing effective media releases

  • Developing your communications strategy

  • Informing, consulting and working with the ‘C’ suite

  • Using measurement to improve performance

Accreditation

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