Corporate Social Responsibility (CSR)

Start Date End Date Venue Fees (US $)
26 Jul 2026 Riyadh, KSA $ 3,900 Register
25 Oct 2026 Dubai, UAE $ 3,900 Register

Corporate Social Responsibility (CSR)

Introduction

Corporate Social Responsibility (CSR) is the principle that drives businesses to support communities and people without expecting direct financial returns. This principle is best demonstrated when CSR practices are used to connect the business to the community by supporting social issues and interests. The difficulty is finding a balance between doing good for the community and its constituents and making sure the practices benefit your business as well. This course covers CSR methods, tools, principles, and practices, the ethics of CSR, communicating CSR, as well as the challenges of CSR and how to deal with them.

Objectives

    By the end of the course, participants will be able to:

    • Explain the history, concepts, and Caroll's four-part definition of corporate social responsibility
    • Outline the reasons why CSR is important in the public and private sectors
    • Recognize how business ethics, CSR and corporate governance are converging
    • Illustrate the evolution and revolution of CSR
    • Implement the ten rules for effective CSR communication to reach optimal communication outcome
    • Create a competitive advantage by identifying various CSR challenges

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practices. Participants will have the opportunity to share with the facilitator and other participants what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

This course is specifically designed for business professionals with responsibility for developing and implementing Corporate Social Responsibility programs and initiatives. It will also be useful for business professionals who wish to develop their skills in social and community investment and CSR reporting.

Course Outline

Day 1: Introduction to CSR

  • Preliminary definitions of CSR
  • Corporate citizenship concepts
  • Business criticism in a CSR cycle
  • Historical perspectives
  • Evolving viewpoints on CSR
  • Caroll’s four-part definition​

Day 2: The Importance of CSR

  • People, planet and profits theory
  • Two views of CSR
  • Should corporations be involved in CSR
  • Arguments for and against CSR​

CSR and Ethics

  • Definitions and relationships
  • Business ethics developments
  • Ways companies integrate ethics
  • Engagement in a global code of business ethics
  • Making decisions on ethical issues​

Day 3: The Evolution and Revolution of CSR

  • The rise and fall of CSR
  • The failure of CSR: three curses
  • Embracing the future: five principles
  • Shapeshifting: from CSR 1.0 to CSR 2.0​

Day 4: Rules for Effective CSR Communication

  • Characteristics of information relating to CSR
  • Rule #1: act first, talk later
  • Rule #2: the why and the wherefore
  • Rule #3: be prepared
  • Rule #4: CSR must be a boardroom priority
  • Rule #5: involve the employees
  • Rule #6: extract messages
  • Rule #7: everybody is different
  • Rule #8: embrace dialogue
  • Rule #9: become an example of good practice
  • Rule #10: responsible product brands​

Day 5: Challenges of CSR

  • Friedman versus Russell
  • Dimensions of CSR
  • Models of CSR
  • Features of CSR models
  • CSR in developing countries
  • Drivers of CSR in developing countries
  • CSR implementation framework
  • Common mistakes in CSR
  • Factors to consider in a business case for CSR

Accreditation

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